About Us

Label Devina is a story stitched in memories, brushstrokes, and the quiet strength of the women who raised and walked beside me.

Inspired first by my mother—an Army wife with impeccable taste and unmatched grace—and nudged lovingly by my elder sister Divya, the ultimate shopper and my fiercest cheerleader, this brand was born from the corners of our shared wardrobes and whispered dreams.

As a proud part of the Armed Forces, my journey has taken me across many homes, many lives. Somewhere between the regimental routines and the silence of new beginnings, I found my rhythm in painting, storytelling, and draping emotions onto six yards.

Every saree and suit from Label Devina is hand-painted, hand-embroidered, and made with care—not mass-produced, but made-to-order with soul. We also work with artisans who bring our ideas to life, and every piece can be customised just for you—because true luxury is personal, not exorbitant.

Come, be a part of our story. One Drape at a time.

Love, Devina. 

 

Should you require any assistance with shopping or our products, please feel to reach out to us on our whatsapp no +91 9899707740 or send an email to devina.malhotra@gmail.com.